Work Experience

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Sr. Manager Financial Planning and Analysis at eDriving LLC ~ April 2017 – October 2017

  • Board deck assistance
  • Deferred revenue tracking & projecting
  • Business segments Profit & Loss reports
  • Product level profitability analysis

Marketing Operations Manager at eDriving LLC ~ May 2016 – April 2017

  • Lead on implementation, structure, strategy and initial optimization for the Kenshoo Bid Management Platform.
  • Lead on implementation of Revenue Net of COGS (RNC) reporting.
  • Lead on implementation, strategy and on-boarding of Google Analytics Premium via AnalyticsPros.
  • Lead on PPC ad testing and optimization using the Adalysis platform.
  • Co-lead on strategy & structure of Marketo implementation, with special focus on Lead Scoring design.

Sr. Online Marketing Specialist at eDriving LLC ~ June 2015 – May 2016

  • My work focused on performance trends monitoring, analyzing & reporting; creating a custom bid suggestion tool in excel; and collaborating and advising on overall strategy with the Director of Search and the CMO.

Assistant Account Manager at ~ May 2013 – January 2015

  • Responsible for client on-boarding, account management, bid management, production and reporting for multiple clients and over $140k in spend within a fast paced agency.

PPC Intern at ~ January – April 2013

  • Learned fundamentals of PPC bid management tactics, became AdWords Certified for both AdWords Fundamentals and AdWords Search Advanced. Took on account management & bid management responsibilities.


Pre-Graduation Work

Private Consultant for CopyPress ~ October – November 2011

  • After my placement with BlueGlass, CopyPress came back to me and asked me to design a rewards system for their writers and a moderation system for editorial grading control.

Search Analyst for BlueGlass Interactive ~ July 2010 – June 2011

  • Completed my Year at Industry placement with BlueGlass, during which I worked in half the department, assisted in the development of many new products and was a significant member of CopyPress’s start-up team.

Webmaster for Llanthony Secunda Manor ~ March 2008 – January 2010

Responsible for the design, development, production and SEO of

General Labourer for Llanthony Secunda Manor ~ June 2007 – March 2008

Did a range of jobs, from moving furniture, lumber or stones to building sheds, breaking concrete and general cleaning. The main thing I learned from this job was how much energy is takes to do these labour jobs day in and day out.

Teacher’s Assisting for Siemer & Hand Elder Hostel ~ July 2006

Developed and presented an education program about the history of California to a class of students aged between 5 and 15. I was in charge of supervising a group of 25 children on day trips around the city using public transit, including trips to the beach, Pier 39 and the Exploratorium science museum.

Intern at R J Lewin & Co Accountants ~ June 2006

Assisted in their migration from mechanical files to a database filing system.  Responsibilities included data entry, mechanical filing and participation in a review of their 2007 business forecast. During this review, I detected an error in their assumptions and make a recommendation, which improved their estimates and their ability to make additional forecasts. This experience taught me to appreciate the little jobs that make a company work.

Volunteer Animal Care Assistant at Cat’s Protection ~ Feb 2004 – April 2005

My chief responsible at cat’s protection was for all aspect of animal care, ranging from newborns to feral adults. Duties ranged from feeding and maintaining habitat to handling and catching the wild ones. I feel the volunteer work I did for cat’s protection taught me what it means to be responsible for another life.