According to my unofficial poll, Dennis Yu, CEO of BlitzLocal led the best session overall at the Online Marketing Summit at San Francisco last week.
The most critical success factor for businesses on Facebook, according to Dennis? Engagement rates.
When your best fans love you they’ll be your greatest advocates, thus leveraging fans to be your unpaid advertisers.
Treat Facebook communication like a dinner party, not SEO. You wouldn’t try to hardsell a product to someone you just met at a social event, so don’t try it on social media.
Be sure to reward the people who praise you, particularly the influencers – a reward can range in simplicity from a note of appreciation to a free product.