7 Themes of #DF12Gamification

With JP RangaswamiSalesForce Chief Scientist

Before the themes, we should discuss what Gamification is and isn’t

Salesforce regards Gamification as an engagement tool and defines it as:

“The use of game design techniques, game thinking, and game mechanics to enhance non-game contexts.”

“This type of gaming convention is familiar to the new generation of workers, most of which are digital natives who, even if they’re not gamers, have dealt with game mechanics in social media and other aspects of their lives.” – JP Rangaswami

 Gamification is not:

  • A cure for a bad product anymore, like adding lipstick to a pig to make it beautiful. Gamification will only work to enhance a product or service—it will not fix it.
  • Making games! This is important to understand: You are not making a game. Zenga Facebook Apps are not considered gamification; they are social games.

1. Rethink Gamification as Engagement


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Enterprise Link Building with Loren Baker and Chuck Price #SESSF

Chuck Price: Building Links at Scale ~ Risks and Opportunities

Chuck starts off with a risk/reward chart available on his deck (link below).

Automated link building: high risk, no return

If you are looking to get trapped by Penguin, that’s the fastest way to get there.

Paid link building: high risk, high return

There is a huge upside which is difficult to ignore. However for big enterprise, unless you can afford to burn your website forever, paid link building is not advised.

Low Risk, Low Return – Covered by Chuck Price


Low Risk, High Return – Covered by Loren Baker


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Bryan Eisenberg Uses Big Data to Compete with Amazon #SESSF

How big is big data?

It’s hard to fathom the enormous size of data we are working with here, so let’s start with a comparison. More data is produced every two days in 2012 than was produced entirely before 2003. In 2010, people generated 745 Exabytes of data. For those who have never heard of an Exabyte (cause I had to look it up) here you go: Exa, Peta, Tera, Giga, Mega, Kilo, byte—each being 1,024 times bigger than the previous. That is roughly 860,000,000,000,000,000,000 bytes, not to forget that a byte is 8 bits. These 860 billion-trillion bytes of data in 2010 will be significantly less than what is produced in 2011 and again in 2012.

Needless to repeat, that is Big Data. We must remember, though, that Big Data is more than just large amounts of data. Big Data is:

The 3V’s of Big Data:

  • Volume
  • Velocity
  • Variety

or as Bryan prefers to look at it:

  • Big
  • Unstructured
  • Real Time

How should we tackle big data?

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SES Talkback Preview

1. Tell us about your first SES conference experience. When was it and what did you take away from it?

Jason Wells, CEO ContactPointTwitter

My first time speaking at an SES conference was at SES New York earlier this year, just before we launched LogMyCalls. And honestly, my first impression was that this is a very, very sharp, intelligent and cutting edge crowd. It was invigorating to be with a group of people that are simply trying to optimize their SEM, SEO, and mobile marketing.

I attended a number of sessions at SES New York (in addition to my own) and then again at SES Toronto. The speakers are top-notch and the information is very useful.

If you’ve never been to an SES show, you should definitely come to San Francisco.

John Rampton, Founder Blogging.orgTwitter

This is actually my first every SES conference. I have been to several other industry conferences but this is my first SES conference.


Erick Mott, Blogger, Creatorbase.comTwitter

My first SES was in San Jose in the early to mid 2000s. I can’t remember the exact date but do remember thinking how critical search was for online/digital success then and going forward. There were exceptional speakers who were experts and I recall taking away some “TO- DOs” for the team I was working with at the time. I also met David Weinberger, co-author of the Cluetrain Manifesto book, during the event and we had a drink after one of the session. It was the book’s launch from that event, if I recall correctly. Both that SES event and book were instrumental in my thinking and work going forward.

Adaline Lau, Editor, ClickZ AsiaTwitter

First SES Conference experience was at SES SF 2010. It was massive – there were so many sessions I wanted to attend but only one of me. I met many knowledgeable and smart people at the conference and took away tips and advice that proved to be helpful when I return to Asia – Hong Kong.


Greg Jarboe, President & Co-founder, SEO-PRTwitter

My first SES conference was Search Engine Strategies Spring 2002 in Boston. Back then, the event featured speakers from 14 crawler-based and human-powered search engines: About, AltaVista, AOL, Ask Jeeves/Teoma, FAST/AllTheWeb, FindWhat, Google, Inktomi, LookSmart, Lycos, MSN, Netscape/The Open Directory, Overture (GoTo), and Yahoo. There were sessions about “Understanding Paid Inclusion” and “Cloaking & Doorways.” And I interviewed the keynote speaker, Aaron Schatz, for my first Search Engine Watch article, “You Can Observe A Lot by Watching the Lycos 50.” What I initially took away is ancient history. This industry has changed so dramatically that 90 percent of what I learned a decade ago is now obsolete. But more than a dozen of the people that I met at my first SES conference have become friends and colleagues. That’s why I have attended SES conferences each and every year since then to (1) keep up-to-date with industry trends, (2) see new products and services, and (3) maintain and build relationships. These are the long-term take-aways that are still relevant.


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9 Reasons Why I Am Excited About SES-SF 2012

In no particular order…


Golden Gate Bridge, Lombard Street, Fisherman’s Wharf, Pier 39, Ghirardelli Square, Alcatraz, Cable Cars, Twin Peaks—even the Moscone Center where SES is being held. Not convinced yet? Then you need to watch this clip of Ken Block’s Gymkhana five: Ultimate Urban Playground: SanFrancisco, keep an eye out for the little lost GoPro @ around 3:36. Need I say more?

No, but I will anyway, don’t forget a warm coat and dress in layers. As someone said, “The coldest winter I ever spent was a summer in San Francisco.” Being surrounded on 3 sides by water means that San Francisco consistently has the coldest summers in the US with temperatures generally between 56°F and 69°F with wind and fog in the mornings and at night.

2: Big Data


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Best Conference Session Award: Mastering Facebook Marketing #OMSSF

According to my unofficial poll, Dennis Yu, CEO of BlitzLocal led the best session overall at the Online Marketing Summit at San Francisco last week.

The most critical success factor for businesses on Facebook, according to Dennis? Engagement rates.

When your best fans love you they’ll be your greatest advocates, thus leveraging fans to be your unpaid advertisers.

Treat Facebook communication like a dinner party, not SEO. You wouldn’t try to hardsell a product to someone you just met at a social event, so don’t try it on social media.

Be sure to reward the people who praise you, particularly the influencers – a reward can range in simplicity from a note of appreciation to a free product.

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6 Reasons why your Site Sucks

Even as an intern I know these things make your site suck. They are things I come across all too frequently and drive me crazy to the point where I want to either delete the site from the existence or go in and fix the issue myself. Unfortunately, most of the time, I cannot do either of those things. What I can do is announce the problems to the world and hope that those responsible listen and do something about it.

First, and this by far is the one that annoys me most, auto play audio.

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Why You Shouldn’t Disregard SEO

It has always been hard for SEO people to get across the importance of ranking high for a keyword and all the good it does for a business. Many people don’t realize that a large part of SEO is optimizing the site, not only to rank well, but also to achieve the best chance of converting those visits into paying customers. Nor do they understand that the core of SEO is understanding your customer base so that you can advertise on the keywords they are using.

Ok time for an example:

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